Like many leisure operators in 2020, 1Life has been forced to adapt to rapidly changing operating practices and enforced closure during the COVID-19 pandemic.
Based in the UK, 1Life manages over 30 Local Authority facilities including leisure centres, swimming pools, golf courses and theatres. The innovative lifestyle and management solutions operator aims to engage and enhance the lives of those in the local communities it serves.
COVID-19 Drives Dramatic Operating Changes
Without an online or virtual membership option in place, 1Life acted fast to build a compelling online fitness package. The operator had multiple objectives in mind, including:
- Keep members and wider communities healthy and active while safe at home
- Engage members with regular content to reduce the risk of attrition during this uncertain period
- Maintain a revenue stream for the organisation to allow for the continuity of operations
As a client of a TSG business, 1Life was offered a 90-day free trial of the TSG-owned TrueCoach digital fitness platform.
Delivering Digital Daily Workouts For A Diverse Audience
1Life was able to quickly and easily get started using the intuitive platform having registered for the free trial. As a forward-thinking operator, 1Life recognised that TrueCoach could be used to enable the delivery of an ongoing programme of workouts, alongside nutrition tips, to a base of opted-in members. Helping to keep all members active and engaged at home.
The operator chose to include TrueCoach membership as part of an online fitness package, which also incorporates Les Mills On Demand access, discounts from Physical Company and Myzone and other exclusive content.
“Almost overnight we required an at home solution to serve members. Our team quickly mobilised to build a package that would allow us to keep members engaged while supporting our organisation. We needed a solution that was easy to manage, quick to launch and value for money, TrueCoach matched the bill.”
Steve Bambury, Commercial Director, 1Life