A new local fitness facility for the whole community, GV Fitness Centre, needed a comprehensive full-service Direct Debit membership payments solution for launch.
Located in an ex-industrial unit in the village of Pontrilas, Herefordshire, the GV Fitness Centre opened in October 2019. It was established by award-winning social enterprise, C.A.R.E. Herefordshire CIC, to provide a great value and high-quality fitness experience that is accessible to the whole community.
Moreover, the GV Fitness Centre will deliver vital income to fund C.A.R.E. Herefordshire CIC’s work to support the health and wellbeing of residents across the local area.
Finding A Direct Debit Membership Payments Partner For Success
A small community interest company (CIC) stepping into the world of fitness for the first time, C.A.R.E. CIC worked closely with specialist consultancy HeawardSports to help ensure the success of the centre.
An effective membership and pricing policy was vital to building a sustainable and financially successful facility. Focusing on a Direct Debit based payment approach was important, alongside creating a flexible range of options to ensure maximum accessibility and affordability for all members of the local community.
Lacking the resource internally to successfully manage Direct Debit membership payments effectively, the GV Fitness Centre looked for a suitable provider. A fully-managed, comprehensive solution with credit control services that would deliver value for money, a high-quality member experience and an effective integration with the centre’s CRM, Virtuagym.
Professional Direct Debit Membership Payments
The team at Harlands Group, worked closely with the GV Fitness Centre team, as well as Virtuagym, to create integrated Direct Debit membership payments service catering to the needs of the centre and its members.
The solution takes the hassle out of managing Direct Debit membership payments for the GV Fitness Centre and C.A.R.E. Herefordshire CIC. Ultimately allowing these organisations to focus on better servicing the local communities.
“The GV Fitness Centre is far from your typical gym, Harlands understood this from day one and have helped us to ensure we met our launch deadline and helped enabled us to provide a quality of service to our customers that many much larger gyms would be proud off.”
C.A.R.E. Herefordshire CIC & GV Fitness Centre