Harlands offer a tried and tested solution for Cinema’s who want to operate a membership scheme for their customers. Movement in this direction has been proven to increase customer loyalty and secondary spend and provides a much more stable income base throughout the year.
The solution from Harlands includes full online signup of the membership product, integration with the relevant software provider at the cinema and the management of the membership ongoing via the Harlands customer service centre in Sussex. Payments are facilitated by card and by direct debit with regular monthly amounts being set up on the latter for greater flexibility and a more efficient process with better retention.
Harlands have famous clients in this sector including Odeon Cinema and more recently Everyman Cinema but we also operate the scheme for independent cinemas too. The service we offer makes it very easy for cinemas large and small to set up a brand new membership scheme with no change to existing infrastructure as we look after the payment processing as well as the customer service, credit control and technology needed required.
How can we make you more profitable?
Online Joining Portal (SNAP)
Harlands have a standard online signup portal we can design and host for any client, this is designed to fully match your existing website branding as required – we call this SNAP.
Alternatively our clients can design and host their own online joining pages and link them to us so that we can ensure the payments section is secure and functional, we call this i-SNAP.
Direct Debit Collections
Direct Debit (DD) is the easiest way to facilitate regular payments from your customers and hence blue chip companies use this method to process such payments.
Due to our size and infrastructure Harlands process DDs every day of the month. We can match your existing billing dates, or use multiple billing days for improved retention and to reduce payment failures.
Customer Service Centre
Our customer service team gives you trained and experienced operatives dealing with your members.
Harlands state-of-the-art telephony platform digitally manages all calls for training and monitoring and allows us to provide a consistent and stable service to you and your members with complete visibility.
Retaining your customer base is a foundation upon which a successful business can grow – Get this right and delivering growth in revenue is much easier.
Harlands service is about taking administration tasks away from staff, if staff spend less time on administration and more time on engaging with your customer base, forging meaningful relationships with them, the result is a more loyal customer base that stays with you longer.
Harlands continued growth is down to satisfied clients so supporting our clients is paramount to our success – the more successful our clients are then the more successful we are.
There are 4 main areas of support for our clients from when they first start with our service and we have dedicated teams to assist in our clients success along the way.
Sales Generator is a cloud based CRM that houses all your enquiries about membership, your staff are able to log where a lead came from and then communicate with that lead via text, e-mail, phone directly through the system and diarise their activity.
Management can then monitor activity in real time.