Harlands offer a tried and tested solution for Cinema’s who want to operate a membership scheme for their customers. Movement in this direction has been proven to increase customer loyalty and secondary spend and provides a much more stable income base throughout the year.
The solution from Harlands includes full online signup of the membership product, integration with the relevant software provider at the cinema and the management of the membership ongoing via the Harlands customer service centre in Sussex. Payments are facilitated by card and by direct debit with regular monthly amounts being set up on the latter for greater flexibility and a more efficient process with better retention.
Harlands have famous clients in this sector including Odeon Cinema and more recently Everyman Cinema but we also operate the scheme for independent cinemas too. The service we offer makes it very easy for cinemas large and small to set up a brand new membership scheme with no change to existing infrastructure as we look after the payment processing as well as the customer service, credit control and technology needed required.
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Costs are scalable as we work with health & fitness clubs of all sizes and all costs
are outweighed by the increase in revenue delivered by Harlands.