Golf & Country Clubs
Fitness Industry Specialists
More and more golf and country clubs are turning away from the traditional pay up front subscription structures to the more accessible monthly fee format, helping them to grow their membership base.
With subscription income of paramount importance, it makes sound commercial sense to ensure that members’ fees are received by the club month in month out for the length of their membership.
However, the collection of membership fees is a major task for most golf and country clubs and choosing Harlands to handle all payments, arrears management and even providing online joining ensures that, not only is revenue secure but also the administrative burden of managing subscription payments is removed.
Harlands can send out the annual renewal letters or provide a rolling payment plan which is shown to be a great way to retain members for longer.
Technological improvements continue to drive change in the golf and country club market and with Harlands at the forefront in this area we can help to deliver improved and more efficient services for both the Club and its’ members which is turn will increase membership and revenue.
How can we make you more profitable?
Online Joining Portal (SNAP)
Harlands have a standard online signup portal we can design and host for any client, this is designed to fully match your existing website branding as required – we call this SNAP.
Alternatively our clients can design and host their own online joining pages and link them to us so that we can ensure the payments section is secure and functional, we call this i-SNAP.
Direct Debit Collections
Direct Debit (DD) is the easiest way to facilitate regular payments from your customers and hence blue chip companies use this method to process such payments.
Due to our size and infrastructure Harlands process DDs every day of the month. We can match your existing billing dates, or use multiple billing days for improved retention and to reduce payment failures.
Customer Service Centre
Our customer service team gives you trained and experienced operatives dealing with your members.
Harlands state-of-the-art telephony platform digitally manages all calls for training and monitoring and allows us to provide a consistent and stable service to you and your members with complete visibility.
Retaining your customer base is a foundation upon which a successful business can grow – Get this right and delivering growth in revenue is much easier.
Harlands service is about taking administration tasks away from staff, if staff spend less time on administration and more time on engaging with your customer base, forging meaningful relationships with them, the result is a more loyal customer base that stays with you longer.
Harlands continued growth is down to satisfied clients so supporting our clients is paramount to our success – the more successful our clients are then the more successful we are.
There are 4 main areas of support for our clients from when they first start with our service and we have dedicated teams to assist in our clients success along the way.
Sales Generator is a cloud based CRM that houses all your enquiries about membership, your staff are able to log where a lead came from and then communicate with that lead via text, e-mail, phone directly through the system and diarise their activity.
Management can then monitor activity in real time.