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Is Your Gym’s Cash Flow Straining Your Financial Muscle?

Now that new year’s resolutions are beginning to dwindle, how do gyms and leisure centres keep the momentum of their income flowing? What’s the best way for your business to keep running without flying off the treadmill? Ad hoc offers, as well as the ever-growing pay-as-you-go model, may gain fleeting revenue spikes… possibly enough to […]

Online Joiner Stats – February 2019

February 2019 has seen another busy month for leisure operators. Our online joiner stats and trends are based on the 208,499 new users of our online joining system (SNAP) spanning across our varied client base of private/public sector, low-cost/mid-market/premium, big box to boutique clubs, wet and dry sites, adult and junior memberships. This huge data […]

Member Engagement vs Customer Service Part 2

In our last post MEP talked about the difference between Member Engagement and Customer Service. Below are five key differences between the two. Creating a positive emotional experience for your members is what will set you apart from organisations who stop at excellent customer service. It makes sense that if your members are having an […]

Member Engagement v Customer Service – Part 1

In our last article we spoke about the importance of meeting customer needs based on Maslow’s Hierarchy. Today we are relating that to the fitness industry and how we traditionally meet a member’s needs. What’s important to note is that it takes more than just excellent customer service to do this effectively, it requires an […]

Are you making the most of digital?

Online Marketing In an economic climate that is focused on cost efficiency and getting best value for money, competition is becoming fiercer. So how do you get your message across when others fight with you for share of the local market? The internet is an extremely efficient way for customers to research and buy services; often […]

Fitness Industry Insight Report – January 2019

Each February we take a deeper dive into the statistics from our online joining platform SNAP. This allows us to gauge trends in the industry. Should you be doing more to optimise your sign up process?  Should you be doing more to ensure your website is accessible on tablets and smartphones? When are the most […]

Online Joiner Stats – January 2019

January 2019 has been another busy start to the year for leisure operators of all shapes and sizes.  This year looks to be shaping up as yet another strong year for growth in the membership market. Our online joiner stats and trends are based on 288,853 new users of our online joining system (SNAP) spanning […]

The Emperor’s New Yoga Pants? The rise of the ‘Sweat Nomad’

Boutique gyms and the rising trend of the pay as you go (PAYG) model is fantastic for the hectic city lifestyle. Today’s gym users can test-drive gyms and classes like they do their morning smoothies. But is it a race to the bottom for the gym owner? Robin Karn, of Harlands Group, discusses the pros […]

What is engagement and how does it drive retention?

The MEP definition of effective engagement: “The ability to connect with a person in order to make a difference to their experience and ensure they feel valued” Ask yourself: How often do you actively Engage with your team and members? Does your team feel valued and Engaged with one another? Do your members feel valued and […]

It’s not how you close your sale, it’s how you open

Guest Blog by Keith Small, Your Sales Solutions Often, I am asked to work with sales teams because they have problems closing as their sales numbers have dropped. For a long time, I have believed just looking at the close is a mistake; often the problem lies in what goes on before. Let me explain. […]

Online Joiner Stats – December 2018

December 2018 has seen a decrease in the number of people joining fitness clubs online from November, but the overall number remains strong with a 10% increase against the same month last year. Our online joiner stats and trends are based on 172,344 new users of our online joining system (SNAP) spanning across our varied […]

York Sport signs long-term deal

Opened in 2012 York Sport Village is a £9 million sports facility situated on the University of York’s Heslington East Campus. This extension of the University’s first-class sports provision features a competition-standard, eight lane, 25 metre pool; learner pool, full size 3G Astroturf pitch and three five-a-side pitches. Indoor facilities include a 100-station computerised fitness suite, […]