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GymLeads top tips for managing a successful sales pipeline

Starting off a new financial year as a business is the time when we all get really excited, the team is focused and everyone is enthusiastic for what is ahead. We set some yearly goals and introduce targets and we start focusing on how we are going to get leads into our pipeline. One important […]

Online Joiner Stats – March 2019

March 2019 has seen another busy month for leisure operators. Our online joiner stats and trends are based on the 203,409 new users of our online joining system (SNAP) spanning across our varied client base of private/public sector, low-cost/mid-market/premium, big box to boutique clubs, wet and dry sites, adult and junior memberships. This huge data […]

10 Signs You Need Lead Management Software in Your Business

As your fitness business starts to grow and you expand the number of marketing channels you use to capture leads, it can become a little more challenging to manage your leads through methods such as a spreadsheet or notebook. The effect of this can be huge on your sales cycle and ultimately, cost you sales. […]

Is Your Gym’s Cash Flow Straining Your Financial Muscle?

Now that new year’s resolutions are beginning to dwindle, how do gyms and leisure centres keep the momentum of their income flowing? What’s the best way for your business to keep running without flying off the treadmill? Ad hoc offers, as well as the ever-growing pay-as-you-go model, may gain fleeting revenue spikes… possibly enough to […]

Online Joiner Stats – February 2019

February 2019 has seen another busy month for leisure operators. Our online joiner stats and trends are based on the 208,499 new users of our online joining system (SNAP) spanning across our varied client base of private/public sector, low-cost/mid-market/premium, big box to boutique clubs, wet and dry sites, adult and junior memberships. This huge data […]

Member Engagement vs Customer Service Part 2

In our last post MEP talked about the difference between Member Engagement and Customer Service. Below are five key differences between the two. Creating a positive emotional experience for your members is what will set you apart from organisations who stop at excellent customer service. It makes sense that if your members are having an […]

Member Engagement v Customer Service – Part 1

In our last article we spoke about the importance of meeting customer needs based on Maslow’s Hierarchy. Today we are relating that to the fitness industry and how we traditionally meet a member’s needs. What’s important to note is that it takes more than just excellent customer service to do this effectively, it requires an […]

Are you making the most of digital?

Online Marketing In an economic climate that is focused on cost efficiency and getting best value for money, competition is becoming fiercer. So how do you get your message across when others fight with you for share of the local market? The internet is an extremely efficient way for customers to research and buy services; often […]

Fitness Industry Insight Report – January 2019

Each February we take a deeper dive into the statistics from our online joining platform SNAP. This allows us to gauge trends in the industry. Should you be doing more to optimise your sign up process?  Should you be doing more to ensure your website is accessible on tablets and smartphones? When are the most […]

Online Joiner Stats – January 2019

January 2019 has been another busy start to the year for leisure operators of all shapes and sizes.  This year looks to be shaping up as yet another strong year for growth in the membership market. Our online joiner stats and trends are based on 288,853 new users of our online joining system (SNAP) spanning […]

The Emperor’s New Yoga Pants? The rise of the ‘Sweat Nomad’

Boutique gyms and the rising trend of the pay as you go (PAYG) model is fantastic for the hectic city lifestyle. Today’s gym users can test-drive gyms and classes like they do their morning smoothies. But is it a race to the bottom for the gym owner? Robin Karn, of Harlands Group, discusses the pros […]

What is engagement and how does it drive retention?

The MEP definition of effective engagement: “The ability to connect with a person in order to make a difference to their experience and ensure they feel valued” Ask yourself: How often do you actively Engage with your team and members? Does your team feel valued and Engaged with one another? Do your members feel valued and […]